Why Should Small Business Owners Conduct Surveys?

As a small business owner, you are probably pulled in 1,000 different directions every day. With customers to take care of, bills to pay, and many other tasks, research may not be the first thing on your to do list. Here is why it should be.

Get to Know Your Customers

When was the last time you asked a customer what they really think of your product or service? A survey is a great way to give your customers a voice. Ask them if they are satisfied, if they have any ideas of how you can improve your offering, or what you can do to enhance their experience with your business. You might be surprised at the insights you can uncover by asking even the simplest of questions.

Generate Unique Content

Survey results can provide great material for advertising, social media posts, presentations, pitches, or your website. Use a survey to gather quotes, testimonials, or statistics and you have unique content that will make your business look credible.

Make Better Decisions

About to launch a new product, marketing campaign, or service? Planning a major change in branding, pricing or organizational structure? Minimize your risk by finding out what your customers think before you make the leap.

Find New Business

Chances are, there is a pretty large portion of your target market that is not your customer. A survey can help you find out why. Are these people going to your competitors? Not interested in your product/service at all? Do they think your prices are too high? If you know the why, you are one step closer to converting them into customers.

Find out more at www.surveyact.com.

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